Design Inspiration

Our Design Philosophy

Pure Minimal

Design in its purest form. Function and form in unity. Subtle and gentle curves, sleek yet distinctive aesthetics. Clarity and classy in simplicity.

Empowered Immersion

Empowers you to be more and do more. Our design colours, curves, and comfort immerse you in nature, adventure, and architecture around the world.

New Timeless

New designs that endure and transcend time. Contemporary and classic at the same time. Inspired by existing timeless designs. Forever in trend.

Empowerment

Empowers you to be more and do more.

Pushing the limits of your body, mind, and spirit. Strengthening your mindset, heartset, healthset.

Elevating your creativity, productivity, and prosperity.

Power to unlock your genius.

Immersion

The colours and curves of our designs are inspired by the breath-taking nature, adventure, and architecture around the world.

Harness the healing power of nature and discover hidden gems.

Experience the immersion and see the world differently.

Our Design Inspiration

We are inspired by these revolutionary world changers.

Philippe Starck
Norman Foster
Steve Jobs
Jonathan Ive
Louis Sullivan
Frank Lloyd Wright
432 Park Avenue, New York, designed by Rafael Viñoly.
New Timeless

Moving Forward, Looking Backward

We look back in the past for designs that stood the test of time for inspiration and move forward with new timeless designs.

We study design styles and elements that have staying power and learn from them.

“As an architect you design for the present, with an awareness of the past, for a future which is essentially unknown.” – Norman Foster

Like Steve Jobs said “You can’t connect the dots looking forward; you can only connect them looking backwards.”

Immersion

Inviting Nature

Inviting nature’s presence within our design evokes calmness and serenity that energises you from within.

Nature is a powerful entity that ages with time and space, offering timeless quality to the space.

“In organic architecture, it is quite impossible to consider the building as one thing, its furnishings another and its setting and environment still another.” This insistence on integrating architecture with its environment is one of Frank Lloyd Wright’s most important legacies.

Nature was Wright’s most inspirational force. He advised students to “study nature, love nature, stay close to nature. It will never fail you.” He did not suggest copying nature, instead allowing it to be an inspiration.

Svart Hotel, Norway, designed by Snøhetta. The world’s 1st energy-positive hotel.
Apple Store Zorlu Center, Turkey, designed by Foster + Partners.
Apple

Design That Works

Apple products work beautifully because their designers maintain an intense focus on simplicity and usability. They judge the success of their work not by everything they put into it, but by everything the user gets out of it.

Design is more than the way something looks. Apple designers understand how design defines the entire experience.

From the beginning, Steve Jobs reminded his team that “design is how it works, not how it looks.”

Functionality is always put first before appearance, which is why their devices are so intuitive and easy to use.

Apple Park

Circle of Influence

Apple influences the way we think and how we approach our designs.

The iconic, perfect circle, spaceship building is a symbol of Apple’s dedication to design, green energy, and the future of technology. The simple form of the ring building conceals immense expertise and innovation.

Jonathan Ive believes that the greatest achievement of the campus is that it is “a building where so many people can connect and collaborate, and walk and talk.”

A workplace where people are open to collaboration and open to nature.

Apple Park, Cupertino, designed by Steve Jobs, Jony Ive, Norman Foster.
The Wainwright Building, Missouri, designed by Louis Sullivan.
Louis Sullivan

Form Follows Function

This is the law by Louis Sullivan in the 19th century. Mentor to Frank Lloyd Wright.

“When the known law, the respected law, shall be that form ever follows function… then it may be proclaimed that we are on the high-road to a natural and satisfying art.”

A principle that proposes a building’s purpose should be the starting point for its design rather than its aesthetics.

Prioritise functionality. Steering away from decorative elements that might end up confusing the user.

Wright extended the teachings of his mentor by changing the phrase to “form and function are one.”

Philippe Starck

Timelessness

“A designer has a duty to create timeless design. To be timeless you have to think really far into the future, not next year, not in two years but in 20 years minimum.” – Philippe Starck

Starck argues that consumers should be buying products that will last for generations rather than following passing trends.

“Timeless is the only way that is really ecological. We don’t need recycling if we just buy less.”

Starck believes a product must have both an enduring design and be sufficiently well-made to be considered timeless.

“Timelessness always has this subtle elegance.”

Maison Heler Metz Hotel, France, designed by Philippe Starck.

Explore Our Products